WeChat marketing for online ESL teachers

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Are you an independent online ESL teacher hoping to teach students from China? Do you want to tap into the world’s largest online ESL market?

China is the largest ESL market in the world and with the recent regulatory changes there is a huge potential for independent online ESL teachers to expand their businesses there.

What is WeChat?

With over 1 billion active users, WeChat is an absolutely essential app for day-to-day communications with Chinese clients, as well as being a valuable tool for marketing too.

Whether you are just making those first steps from teaching with platforms like VIPkid to independent teaching, or you already have a solid base of independent students and years of experience behind you, this course is for you.

In this course, you will learn:

  • How to set up and verify your WeChat account;
  • How to use WeChat for day-to-day communications with students;
  • WeChat marketing techniques for independent teachers or small agencies;
  • Advanced WeChat marketing tools such as WeChat video channels and official accounts;
  • How to actually put this in practice, with real example marketing campaigns.

Who am I?

My name is Katie, and I’ll be the lead tutor for this course.

For the past two years, I co-founded and have been the Education Director of an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.

I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013. I also lived and studied in China previously and speak a high level of Mandarin.

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