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Are you an independent online ESL teacher hoping to teach students from China? Do you want to tap into the world’s largest online ESL market?
China is the largest ESL market in the world and with the recent regulatory changes there is a huge potential for independent online ESL teachers to expand their businesses there.
What is WeChat?
With over 1 billion active users, WeChat is an absolutely essential app for day-to-day communications with Chinese clients, as well as being a valuable tool for marketing too.
Whether you are just making those first steps from teaching with platforms like VIPkid to independent teaching, or you already have a solid base of independent students and years of experience behind you, this course is for you.
In this course, you will learn:
- How to set up and verify your WeChat account;
- How to use WeChat for day-to-day communications with students;
- WeChat marketing techniques for independent teachers or small agencies;
- Advanced WeChat marketing tools such as WeChat video channels and official accounts;
- How to actually put this in practice, with real example marketing campaigns.
Who am I?
My name is Katie, and I’ll be the lead tutor for this course.
For the past two years, I co-founded and have been the Education Director of an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.
I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013. I also lived and studied in China previously and speak a high level of Mandarin.
Reviews from teachers like you
Teaching the Chinese ESL market course Hi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. ... read moreHi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. I am overall impressed with this course, as I feel it as helped me move in the right direction. After gaining knowledge about Douyin ( which I had never heard of) to deciding who my target audience really is and how to attract them. Furthermore, I now feel that working via a market place and gaining private clients is my short term plan but have more confidence thinking about the long term. Very informative course, thanks, KJ. read less
KJ M.
Independent teacher
4/24/2022
Teaching the Chinese ESL market course Very helpful , thanks so much!
Sarah T.
Independent teacher
3/30/2022
Receiving payments from China course Amazing course. I had a lot of parents asking me for private lessons but the payment process had me scared. After getting everything set up... read moreAmazing course. I had a lot of parents asking me for private lessons but the payment process had me scared. After getting everything set up (thanks to your videos) I wonder why I was even worried. Thank you! read less
Mike
Independent teacher
12/22/2021
Teaching the Chinese ESL market course I’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me... read moreI’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me structure my offering going forward. read less
Emma
Independent teacher
1/26/2022
XiaoHongShu marketing course Excellent course! Very informative and useful. I liked the format of using both videos and text to fully explain each section. Great!!
Kat
Independent teacher
7/01/2022
Receiving payments from China course Thank you Katie, very useful. I just went SOLO(^,^) and I'm from South Africa. I teach business English mainly to Italian students - now I've... read moreThank you Katie, very useful. I just went SOLO(^,^) and I'm from South Africa. I teach business English mainly to Italian students - now I've started with Chinese students and it's been great! read less
Queen
Independent teacher
5/22/2022
Teaching the Chinese ESL market course This course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of... read moreThis course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of the market and the expectations of my Chinese clients. It gave me excellent tools for communication, negotiation and marketing. I understand how to best position myself and communicate my value to my customers. There are invaluable insights here. It is very practical and I've used it as a ''handbook'', referring to the guides regularly. Thank you to Katie and the team, this has helped me immensely! read less
Claire
Independent teacher
1/05/2022
Teaching the Chinese ESL market course First of all, thank you Katie for a very well priced and informative course!Katie does a great summary around the theme of teaching online into... read moreFirst of all, thank you Katie for a very well priced and informative course!Katie does a great summary around the theme of teaching online into China using various apps such as: WeChat, Douyin, DingTalk, Zoom, Classin and VOOV. The added linguistic differences between Chinese and English are just the icing on the cake.I recommend it to every teacher, when they feel ready to learn more! I would rate this information, at this price, a definite 5 /5 stars. read less
Robin S.
Independent teacher
1/04/2022