Grow your independent teaching business in China

Business and marketing training for online education entrepreneurs targeting the Chinese market.

Is this for you?

Are you an independent online teacher struggling to grow your business?
Are you frustrated with parents knocking you down on pricing?
Are you fed up doing endless free trial classes, wasting time on freeloaders?

Find genuine, high-paying students online by mastering Chinese social media today!

Hi, I’m Katie

I’m a former classroom teacher turned online teacherpreneur. Having taught in the UK, China and Japan, as well as online since 2013, I was fed up of the chaos of school classrooms and disheartened by the paycuts at the online ESL company I worked for.

I knew I deserved better, and so do you.

I started teaching independently, then in 2020 co-founded an online ESL start-up program based in mainland China. We reached over 600 paying students within a year of launch.

If I can do it, so can you.

I have helped thousands of online education business owners like you grow your business internationally.

What will you learn?

Understand China

– Chinese education system and exams
– Linguistic challenges for Chinese learners
– Insights from real students, parents and teachers

Master the Finances

– How to maximise your rates
– Create a powerful value proposition
– Negotiation and upselling strategies
– Methods for receiving payments from China

Get students

– Top Chinese social media platforms
– Design your social media marketing funnel
– Lead magnet optimisation

Master WeChat + XiaoHongShu

– Optimise your accounts to convert
– Post authentic content that actually works
– WeChat messaging, moments, groups, and channels
– Advanced XiaoHongShu tools: hey posts, analytics, computer app and more
– Master the XiaoHongShu algorithm
– Save time with more efficient posting tools

Reviews

					Chinese Social Media Marketing Course Amazing course. I had a lot of parents asking me for private lessons but the payment process had me scared. After getting everything set up (thanks to your videos) I wonder why I was even worried. Thank you!
read moreread less
Mike
Independent teacher
12/22/2021
					Chinese Social Media Marketing Course So far so very very good… I am really loving the course and very happy with the price too!
read moreread less
Andrea
1/14/2022
					Receiving payments from China course Thank you Katie, very useful. I just went SOLO(^,^) and I'm from South Africa. I teach business English mainly to Italian students - now I've started with Chinese students and it's been great!
read moreread less
Queen
Independent teacher
5/22/2022
					Chinese Social Media Marketing Course I’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me structure my offering going forward.
read moreread less
Emma
Independent teacher
1/26/2022
					Chinese Social Media Marketing Course A very well priced and informative course! Katie does a great summary around the theme of teaching online into China. The added linguistic differences between Chinese and English are just the icing on the cake. I recommend it to every teacher, when they feel ready to learn more! A definite 5 /5 stars.
read moreread less
Robin S.
Independent teacher
1/04/2022
					Chinese Social Media Marketing Course This course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of the market and the expectations of my Chinese clients. It gave me excellent tools for communication, negotiation and marketing. I understand how to best position myself and communicate my value to my customers. There are invaluable insights here. It is very practical and I've used it as a ''handbook'', referring to the guides regularly. Thank you to Katie and the team, this has helped me immensely!
read moreread less
Claire
Independent teacher
1/05/2022
					Chinese Social Media Marketing Course Hi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy.  I am overall impressed with this course, as I feel it as helped me move in the right direction. After gaining knowledge about Douyin ( which I had never heard of) to deciding who my target audience really is and how to attract them. Furthermore, I now feel that working via a market place and gaining private clients is my short term plan but have more confidence thinking about the long term. Very informative course, thanks, KJ.
read moreread less
KJ M.
Independent teacher
4/24/2022
					Chinese Social Media Marketing Course I am currently working through the course. It's proving to be very helpful. I just completed the zoom part of the course which has a brilliant guide for Chinese students to help them set up zoom. It's very comprehensive - thank you Katie!
read moreread less
Jemma
Independent teacher
3/17/2022
					Chinese Social Media Marketing Course Very helpful , thanks so much!
read moreread less
Sarah T.
Independent teacher
3/30/2022

Frequently asked questions

How do I get the Christmas discount and FREE coaching session?

Purchase before 1st January 2025 using the discount code “CHRISTMAS” at checkout (it should be automatically applied if you click this link). After joining the course, you will automatically be subscribed to an email sequence with useful tips and course reminders. IMPORTANT: Do not unsubscribe from these emails. After approximately one month, you will be sent an email with an invite to schedule your free coaching session. This one month delay is intended to give you time to work through the self-paced components of the course and make a good attempt at implementing things yourself first, so we can make best use of the coaching session to work on fine-tuning or longer term strategy etc.

If I have already purchased this course, can I buy again for the free coaching session?

Actually, it’s even better – no need to purchase again! Please just send me an email attaching your original order confirmation and we can arrange the free coaching session. My Christmas gift to you ❤️

How is this program delivered? Are there live sessions?

This program is fully self-paced, enabling you to work through the modules flexibility around your teaching and life commitments. There are no live sessions. Each module is packed full of actionable content, including many templates and guided tasks to help you implement everything. In the comments section of each lesson, you can engage and share ideas with other learners, as well as ask questions to receive individual feedback from myself. Additionally, you will be invited to occasional public webinars, including from guest experts.

How long will I have access to the courses?

You will have lifetime access to the courses, for just a one-off payment today.

Can I really earn $50+/ hr?

While there are no guarantees, in my experience many successful online ESL teachers are earning over $50/ hr (of teaching time) and that is certainly an achievable goal. The key is to position yourself as an expert in your specialism. In this program, I will guide you to find a specialism that fits your qualifications, skills and experiences while targeting higher-paying students online. Additionally, many teachers have scaled their income further by offering group classes, multi-medium programs and courses.

I am not a native English speaker, can I still be successful?

Absolutely! More than 50% of teachers I’ve worked with have been non-native English speakers. As a non-native speaker, you have the unique advantage of being an expert in learning English as a foreign language – because you did it yourself! The key is to use your bilingualism as an advantage, positioning yourself as a language learning coach helping others achieve the same. Alternatively, many non-native English speakers have also found specialisms teaching their native language, other academic subjects, business coaching, etc. Don’t just limit yourself to beginners ESL!

Do I need any existing teaching experience?

This is not a teacher training course. Instead, it primarily focuses on business and marketing skills. While there are no formal requirements in terms of teaching experience / qualifications, I would recommend that this program is best suited to those who have either taught with an online teaching company before or as a classroom teacher in school. Alternatively, you may be able to use expertise gained from mentoring or coaching in industry, positioning yourself as a business English teacher or coach. Realistically, learners will be looking for you to have some demonstrated expertise to persuade them to take classes with you. Being a great teacher will also help you boost student retention and referrals!

Do I need any tech skills?

This program assumes that you have some core level of tech skills, as it is generally essential for being an online teacher. This includes using drag-and-drop design tools like Canva, using social media apps, translating between Chinese and your native language with translation tools, etc. More complex tech skills such as video editing will be covered in the course tutorials, don’t worry!

How long will it take to get my first student?

I’ll be honest, this really depends on a lot of factors, particularly how quickly you work on implementing the training from this program. In my experience, most online teachers are able to find their first few students within 1-2 months of starting, but always remember that results are not guaranteed. It is important to work on your business mindset, sales and marketing skills to be successful.