FREE XiaoHongShu marketing bootcamp

Calling all independent online ESL teachers looking to find more, higher paying students on Chinese social media!

XiaoHongShu is a must-have app for marketing in China, with over 100 million monthly active users, the majority of whom are in “tier 1” cities – where parents have the spending power to pay good money for high quality classes for their kids.

Join us for a FREE XiaoHongShu marketing bootcamp, setting you up for success!

What is XiaoHongShu?

With over 100 million active users, XiaoHongShu (Little Red Book) is a China’s Instagram equivalent. It is a microblogging and social e-commerce platform popular with wealthier Chinese mothers interested in anything from education and parenting to luxury goods and travel.

In this FREE bootcamp, you will learn how to…

  • Identify your target market on XiaoHongShu;
  • Design your Chinese social media marketing funnel to attract new leads;
  • Set up your XiaoHongShu account;
  • Optimise your XiaoHongShu profile to promote you as THE ideal teacher for your students;
  • Plan a powerful posting strategy to grow your audience.

This bootcamp is for you if…

You KNOW you’re an awesome online teacher, teaching any subject and from any country, but struggle to reach new students.

You want to go independent to earn more per hour and have full control over your student base – escaping low-paying ESL platforms or restrictive marketplaces.

You are ready to put the work in to grow your student base authentically and sustainably.


You’re already an independent online ESL teacher with a small student base, but don’t know how to expand this further. How are other teachers doing it?

Your tutor…

Hi! I’m Katie from Abridge Academy. In 2020, I co-founded an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.

I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013.

It’s been HARD WORK but I’ve learned all the tips and tricks you need to go independent and earn $50+/ hour teaching online.

I help teacherpreneurs like you develop the social media marketing strategies you need to get high-paying Chinese students for your classes!

Reviews from teachers like you…

5 thoughts on “FREE XiaoHongShu marketing bootcamp”

  1. Katie is a fabulous teacher and she has created a wonderful course. Her knowledge and experience are invaluable and I am grateful to have found her. Thank you, Katie!

  2. Hello, I saw on YouTube a course to help with hashtags. Is this the right course for me? I signed up for xhs boot camp.

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