Understanding Chinese learners

Only in the Chinese Social Media Mastery program

10+ step-by-step video courses to help you find your own independent students via Chinese social media!

Are you an independent online ESL teacher hoping to teach students from China? Do you want to tap into the world’s largest online ESL market?

China is the largest ESL market in the world, with huge potential for independent online ESL teachers to expand their businesses there.

Whether you are just making those first steps from teaching with platforms like VIPkid to independent teaching, or you already have a solid base of independent students and years of experience behind you, this course is for you.

Join the Understanding Chinese Learners course to…

  • Hear insights from real Chinese parents, teachers and ESL companies;
  • Understand the Chinese education system and English learning in China;
  • Learn about key linguistic differences between English and Chinese;
  • Adapt your teaching and marketing to better suit Chinese learners.

This course is for you if you…

  • Previously taught with platforms like VIPkid and want to continue teaching Chinese students (either children or adults) online;
  • Want to earn more as an online teacher by finding your own students independently;
  • Are ready to put in the work to advertise your independent teaching services.

Your tutor…

Hi! I’m Katie from Abridge Academy. In 2020, I co-founded an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.

I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013.

It’s been HARD WORK but I’ve learned all the tips and tricks you need to go independent and earn $50+/ hour teaching online.

I help teacherpreneurs like you develop the social media marketing strategies you need to get high-paying Chinese students for your classes!

With additional insights from…


Kerry is a Chinese primary school teacher and TESOL mentor.


Kei was the marketing director of an online ESL company.


Linlin is a trilingual expert in Chinese language and linguistics.

Reviews from teachers like you…

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