Calling all independent online ESL teachers looking to find more, higher paying students on Chinese social media!
XiaoHongShu is a must-have app for marketing in China, with over 100 million monthly active users, the majority of whom are in “tier 1” cities – where parents have the spending power to pay good money for high quality classes for their kids.
Join us for a FREE XiaoHongShu marketing bootcamp, setting you up for success!
What is XiaoHongShu?
With over 100 million active users, XiaoHongShu (Little Red Book) is a China’s Instagram equivalent. It is a microblogging and social e-commerce platform popular with wealthier Chinese mothers interested in anything from education and parenting to luxury goods and travel.
In this FREE bootcamp, you will learn how to…
Identify your target market on XiaoHongShu;
Design your Chinese social media marketing funnel to attract new leads;
Set up your XiaoHongShu account;
Optimise your XiaoHongShu profile to promote you as THE ideal teacher for your students;
Plan a powerful posting strategy to grow your audience.
This bootcamp is for you if…
You KNOW you’re an awesome online teacher, teaching any subject and from any country, but struggle to reach new students.
You want to go independent to earn more per hour and have full control over your student base – escaping low-paying ESL platforms or restrictive marketplaces.
You are ready to put the work in to grow your student base authentically and sustainably.
Or…
You’re already an independent online ESL teacher with a small student base, but don’t know how to expand this further. How are other teachers doing it?
Your tutor…
Hi! I’m Katie from Abridge Academy. In 2020, I co-founded an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.
I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013.
It’s been HARD WORK but I’ve learned all the tips and tricks you need to go independent and earn $50+/ hour teaching online.
I help teacherpreneurs like you develop the social media marketing strategies you need to get high-paying Chinese students for your classes!
Reviews from teachers like you…
XiaoHongShu marketing course This was exactly what I have been looking for.....the "how to" do XHS.....so helpful. Thank you again for making it available. I especially appreciated the logistics on how to create posts. Thank you!
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Teacher X.
Independent teacher
1/18/2023
XiaoHongShu bootcamp Thank you so much for having this bootcamp, I really enjoyed it.The explanation of the entire working bits of XiaoHongShu has been made so much clearer for me to understand. I took down a lot of notes which will be referred to often! I am looking forward to putting all you have given us into practice and getting students.
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Lynn S.
Teacher
12/11/2023
XiaoHongShu bootcamp Really helpful and insightful - Thank you Katie
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Sarah C.
Independent teacher
9/01/2023
Chinese Social Media Marketing Course A comprehensive guide tailored to English teachers breaking into the Chinese market. The course covers all you need, from negotiating prices to boosting the XHS algorithm. Katie is kind-hearted and willing to help wherever she can. The only regret I have is not finding this course sooner. 💜😊
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Nadine A.
Independent teacher
2/01/2024
XiaoHongShu bootcamp There are lots of paid courses on XHS out there, but nothing as good as this. Katie goes straight to the point and gives you the necessary info for you to take action and prepare to succeed! Katie’s extremely generous with her tips and explanations. She’s truly an inspiration 🤩
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Nicole T.
Independent teacher
5/28/2023
XiaoHongShu bootcamp I’ve learned from probably more than a dozen webinars about social engagement, but today is the first time that someone actually pointed out directly HOW the algorithm kicks all the things that you like back at you and WHY you should not engage in vanity-metrics-boosting strategies. I feel much more confident now! Thank you Katie!
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Nicole C.
Independent teacher
5/30/2023
XiaoHongShu bootcamp The bootcamp was very informative and really changed my frame of mind. Katie broke it down step-by-step on how to build a profile on XiaoHongshu. I would recommend anyone to sign up for her bootcamps, as she goes in depth on what to do. Katie really knows the ins and outs of the Chinese market. For me personally, she dispelled my fears of advertising/posting on XiaoHongshu and I am excited to get started!
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Gale
Independent teacher
12/03/2022
XiaoHongShu bootcamp Great course!
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Faheema A.
Independent teacher
8/28/2023
XiaoHongShu marketing course Katie is a fabulous teacher and she has created a wonderful course. Her knowledge and experience are invaluable and I am grateful to have found her. Thank you, Katie!
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Juliet R.
Independent teacher
5/05/2024
XiaoHongShu bootcamp Thank you Katie, this webinar was exactly what I was looking for! It was extremely informative and it gave me the confidence to navigate through Xiaohongshu!
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Gissele Z.
Independent teacher
12/04/2022
Chinese Social Media Marketing Coaching I had a 1:1 with Katie and she is a wealth of knowledge. I had been using Wechat and Xiaohongshu and thought I knew it all, but Katie helped me really understand how I could find more students and use marketing in China. Take advantage if you're wanting personalised support from the best!
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Jess P.
Independent teacher
8/27/2023
XiaoHongShu bootcamp Thank you for this bootcamp! Very helpful, I learned a lot 🙂
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Reese R.
Independent teacher
5/26/2023
XiaoHongShu bootcamp Such a fantastic bootcamp 10/10!! So much invaluable, practical information and useful insight over the past week. Having dipped my toes into XHS about 3 months ago, I now realise how little I'd actually understood about posting on this platform! I'm enormously grateful for Katie's expertise and straightforward, step-by-step approach to helping fellow teachers and newbies attract more students through this platform. Highly recommended. Wish I'd done this before!!
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Nikki R.
Independent teacher
5/27/2023
XiaoHongShu marketing course Excellent course! Very informative and useful. I liked the format of using both videos and text to fully explain each section. Great!!
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Kat
Independent teacher
7/01/2022
XiaoHongShu bootcamp Thank you for sharing this invaluable information for free. It really helps me to understand how the XHS app works.
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Ana J.
Independent teacher
10/05/2023
XiaoHongShu marketing course This is a fantastic course with lots of useful information. I think it really helps to understand the algorithm before posting. There is lots of clear detail in the course with examples. I also love the ideas of what kind of things to post and advice on what to avoid doing. I feel confident and ready to post and engage on XHS after completing the course, and will feel reassured that I can go back to look at parts of the course again if I need reminders. Thanks Katie, you are brilliant.
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Emma R.
Independent teacher
6/08/2023
XiaoHongShu bootcamp I highly recommend taking the Xiaohongshu bootcamp and the other courses that Katie offers on her platform. These courses have a very good structure, they are clear and have very complete information on how to market your classes on different social media platforms and how to choose your niche. Thank you very much Katie for the content you provide to your students!
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Isabel C.
Independent teacher
4/15/2024
XiaoHongShu bootcamp Thanks so much Katie - you are a very inspiring person and so helpful. The bootcamp has been great! It had so much useful information and the workbook was particularly helpful for making notes. I definitely feel like I know what I'm doing now and can't wait to get started!
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Emma R.
Independent teacher
5/27/2023
XiaoHongShu bootcamp I started the bootcamp as a complete novice - I had heard of XiaoHongShu but had no idea how to get started! In just five days I now have a much better understanding of 1)how it works 2)how to post 3)what to post 4)how to get a better reach with my posts. I have even created a post! I haven't started my journey as an Independent teacher yet, but I now feel like it is much more attainable, because I need to market myself first in order to get clients, and this course has given me the knowledge. Katie's bootcamp is clear, informative and such a valuable free resource, with the benefit of a workbook to help implement what you learn. Thank you Katie for your time and effort, and fellow course members for a great boot camp.
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Isobel M.
Independent teacher
5/26/2023
China Social Media Marketing Mastery Course The explanation of various payment systems is SO useful that EVERY independent ESL teacher needs to know this as well as the intricate differences between these various channels of payment. It is now quite obvious to me which payment channel I should use for my invoicing and payments. Thank you Katie.
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Alan P.
Teacher
1/28/2024
XiaoHongShu bootcamp The Bootcamp was so informative. Katie shared so much information. I learned so much from Katie's step-by-step process to create quality posts. I highly recommend this course to get your journey started as an independent teacher.
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Anna B.
Independent teacher
6/05/2023
XiaoHongShu bootcamp I honestly don't think I could have gotten started without the XHS bootcamp! Katie walked us step-by-step through the process and gave so much good information. I am excited to see where this will take my teaching business. I highly recommend taking the time to do and complete the bootcamp!
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Saida S.
Independent teacher
5/26/2023
XiaoHongShu bootcamp I recently had the privilege of completing the Xiaohongshu bootcamp, and I couldn't be more grateful for the opportunity. I want to start by extending my heartfelt thanks to Katie, who generously offered this course for free. In a world where people are charging exorbitant fees for similar bootcamps with little to offer, Katie's dedication to sharing knowledge is truly commendable.Katie's Xiaohongshu bootcamp exceeded all my expectations. It was a goldmine of valuable information, delivered in a straightforward and concise manner. From the moment I enrolled, it was evident that this course was meticulously crafted to empower learners with a comprehensive understanding of the Xiaohongshu platform.One of the standout features of this bootcamp was the clarity of instruction. Katie left no stone unturned, providing detailed guidance on every aspect of using Xiaohongshu. Her approach was refreshingly honest, making the learning experience not only informative but also enjoyable. She has a talent for simplifying complex concepts, making it easy for anyone, regardless of their prior experience, to grasp the intricacies of Xiaohongshu.Throughout the course, Katie addressed all the burning questions I had about using the app effectively. Her insights were invaluable, and I finished the bootcamp feeling confident and well-prepared to navigate Xiaohongshu as an independent teacher.Thank you, Katie, for your incredible generosity in sharing this knowledge – you've made a meaningful difference in my journey, and I'm sure countless others will feel the same way.
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David J.
Independent teacher
10/01/2023
XiaoHongShu bootcamp Katie's FREE XHS Bootcamp is an excellent start into the world of XiaoHongShu. If you're unfamiliar to the Chinese Social Media platform and not sure where to even begin, I'd highly recommend this Bootcamp as well as Katie's YouTube channel. She has a ton of information. It's not definitely not fluff, this is practical information so you can start straight away. Thanks for all that you share with us!
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Ann C.
Teacher
12/13/2023
XiaoHongShu bootcamp It's been inspiring and I've really enjoyed participating. Thanks Katie for your late-night teaching and the comprehensive replies! It's all been a great help and I'm grateful for the bootcamp.
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Nigel P.
Independent teacher
5/28/2023
XiaoHongShu bootcamp Thanks for this very informative XiaoHongShu webinar! Katie explains the target market, algorithm, hashtag process in a way that is simple to understand even for those who are 'technically challenged' like me. I now have a working XiaoHongShu profile and plan on taking the full XiaoHongShu marketing course to optimize my visibility so I can get even more students!!! Thank you Katie!!!
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Melanie
Independent teacher
12/02/2022
XiaoHongShu bootcamp This was my first time to be joining this webinar. I learned so many new strategies and techniques to be more efficient teacher. Thank you!
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Jessica Z.
Independent teacher
12/04/2022
XiaoHongShu bootcamp Extremely useful, thanks a lot!
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Martin G.
Independent teacher
5/31/2023
XiaoHongShu bootcamp This bootcamp helped me understand XiaoHongShu and provided a step-by-step process to create quality posts. Just what this novice needed! Thank you, Katie, for all of your hard work organizing this and your other courses!
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Jillian S.
Independent teacher
5/26/2023
XiaoHongShu bootcamp This bootcamp was very detailed and helpful. It was obvious that Katie is passionate about helping us improve our success rate and reach the right clients on XHS. Because of her bootcamp, I realized I was doing quite a few things wrong on the platform, such as using the hashtags with the most views, directly advertising in posts and on my profile, and inconsistently uploading content. Thanks to Katie, I know why this are bad ideas and will correct these errors immediately. I greatly appreciate all the hard work that was put into this bootcamp!! Thank you so much!
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Melody T.
Independent teacher
5/26/2023
XiaoHongShu bootcamp Thank you Katie for bring so gentle, patient and understanding. I felt supported and no question was ever “silly”. Being a non-techy person, posting regularly on social media felt daunting to say the least. Posting to market yourself is a whole different ball game and needless to say, the mere thought terrified me. I am looking forward to trying out the posting challenge next week - especially knowing you’re right there to help if I need you. The boot camp was well paced and extremely informative. I’m so glad I found you!
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Heather P.
Independent teacher
12/03/2022
XiaoHongShu bootcamp Thank you for all your valuable advice. I really appreciate all you do for the teaching community!
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Celeste S.
Independent teacher
12/04/2022
XiaoHongShu bootcamp It was really informative - I'm a bit challenged when it comes to social media and was reluctant at first, but I'm so glad I attended. You have helped me open the door to yet another opportunity to market myself.
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Sue K.
Independent teacher
12/02/2022
XiaoHongShu bootcamp The bootcamp was very informative and it helped me a lot - I'd particularly recommend it for those who are trying to start being an independent teacher. Thanks for helping, Ms. Katie!
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Fhara H.
Independent teacher
12/04/2022
XiaoHongShu bootcamp The XHS bootcamp is amazing! I've seen many XHS/tutoring in China courses but none with as much detailed info (statistics, actionable advice, etc) as this one.
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Ana S.
Independent teacher
10/10/2024
XiaoHongShu bootcamp Great course. Lots of insights, and being broken down into separate days ment it was possible to absorb and implement that days suggestions. By the end of the week I'd learnt enough to be actually posting effective posts. Nice having constructive feedback from others on the course in the dedicated Facebook group.
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Teresa D.
Independent teacher
5/28/2023
XiaoHongShu marketing course I loved the comprehensive XHS course since it covers everything you need to know about marketing on the platform. The menu translations from Chinese to English were particularly helpful.
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David W.
Independent teacher
3/11/2023
XiaoHongShu bootcamp I found the content very informative - an excellent bootcamp! Lots of informative information, and written material with actual worksheets to assist (aka A Plan of Action). Strategies and ideas to organize your work more efficiently and accomplish your goals - really helped me to stay focused. Also what and how to post on XHS. Thank you!
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Susan W.
Independent teacher
5/27/2023
XiaoHongShu bootcamp The bootcamp has been extremely invaluable in learning the basics of how to get started on xiaohongshu. Katie has always been quick to answer questions and give feedback in the facebook group to check your progress and to see if you have grasped the concepts. This course is well worth an investment of your time!
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Laura C.
Independent teacher
5/27/2023
XiaoHongShu bootcamp Great bootcamp, I learnt a lot of things. Just recently joined the Facebook group. I managed to log on to it and hope to find students. The XiaoHongShu bootcamp was excellent. Keep up the good work!
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Erica G.
Independent teacher
12/10/2022
XiaoHongShu bootcamp As soon as I joined Abridge, Katie made me feel welcome and supported. The bootcamp was incredibly inspiring and I really felt as though I was working through a process which was leading me towards becoming a successful independent online teacher.The course was broken down into 3 webinars, each a comfortable 45 minutes in duration. The first session was called "Optimising your profile." Here we learned that XHS is a social ecommerce site rather than simply a social media site and that its activity is known as microblogging. We were given essential information as to the type of our audience and its mindset. We were then told how we can clearly present ourselves on the site in order to best appeal to our niche audiences.In session 2 we learned about "Posting and funnel strategy." We discussed the need for a purpose to our posts and the importance of building a relationship with our audience. We discussed different types of posts including value posts and inspiration posts and it was suggested that we plan a posting schedule.In the third session we were introduced to some "Algorithm secrets." We were reminded that this is a microblogging site not simply a social media site. We learned about the importance of engagement, shares and watch time and were prompted to think how we could achieve these metrics for our campaigns. It was impressed upon us how significant the first 24 hours of the life of a post is and we were shown how using the right hashtags can boost performance.Having known absolutely nothing about XiaoHongshu and precious little about social media marketing before this bootcamp, after just 3 x 45 minute sessions, I feel empowered. Entering into a somewhat overwhelming world of independent online teaching in a foreign market, this is exactly the kind of supporting environment I had hoped I could find. Thank you Abridge and thank you Katie. I'm looking forward to the journey!
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Alex S.
Independent teacher
12/04/2022
XiaoHongShu bootcamp This Bootcamp has been thoroughly enjoyable and has provided a much deeper insight into using XiaoHongShu for marketing purposes and attracting new, potential learners.It was helpful that is was self paced and clear instructions were given with regards to where to locate certain information, links to other external resources as well as helpful translations!
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Tanya
Independent teacher
9/11/2024
XiaoHongShu bootcamp Thanks Katie!! I've taken a few of your challenges - they are always so much fun and I always learn something new.
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Dayna H.
Independent teacher
5/28/2023
XiaoHongShu bootcamp Katie has given the tools to any teacher to go independent! And not only teachers - if you are offering any kind of service or product, you can also use these webinars and learn a lot! Follow the set of very clear instructions on how to go about it and will be on your way to building your own business! Thanks, Katie 🙂
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Vanja K.
Online ESL teacher
12/03/2022
XiaoHongShu bootcamp Love this Thank you Katie! I was finally able to install this app yesterday. Your videos are very informative and helpful 🙂
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Nicole B.
Independent teacher
5/28/2023
XiaoHongShu Bootcamp Thank you Katie for creating this valuable BootCamp. I was not sure where to start but now you have equipped me with some knowledge to get things going!!! I really recommend this course for anyone looking to kickstart their own XiaoHongShu channel to attract followers and convert them to paying loyal students. Katie replies promptly to any questions you might have, and I really appreciate the advice and knowledge. Thanks Katie :))
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Kim
Teacher
12/18/2024
XiaoHongShu bootcamp I was able to squeeze this bootcamp into an extremely busy week. It was so helpful to have the replays available to do that. My favorite module was the first one on how to get your account set up well. I already had an account set up, and had already made one non-teaching related post for practice, but this gave some very useful tips. Thank you!
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Laura S.
Independent teacher
12/04/2022
China Social Media Marketing Mastery Course The detailed explanations of the many differences in Chinese and English language was profoundly explained in these lessons and helped me to understand the difficulties that Chinese speakers have when confronted with English - which is a much more difficult language than other languages on this planet. Understanding these differences is essential for every ESL teacher. I give this course an emphatic YES! for all ESL teachers.
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Alan P.
Teacher
1/28/2024
XiaoHongShu bootcamp Thanks for this bootcamp, Katie! This gave me lots of idea on what to upload or share. The modules and videos are easy to understand.
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Ash
Independent teacher
9/09/2023
XiaoHongShu bootcamp Thank you so much for all the valuable info you shared with us! It is much appreciated.
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Francois-Pierre B.
Independent teacher
5/28/2023
XiaoHongShu bootcamp Thank you so much Katie for this bootcamp. I really appreciate you!
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Stephanie C.
Independent teacher
5/28/2023
XiaoHongShu bootcamp This course was very informative and easy to understand. Katie walked me through the entire process of establishing a XiaoHongShu account as well as setting up my profile. Once set up, she guided me through things to post as well as how the app works. Katie provides the demographics for the app as well so you know your audience. Well worth taking this three part course! If thats not enough for you, she also offers additional services like translation and specific posts for you to share.
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Jeanenne K.
Independent teacher
12/04/2022
XiaoHongShu bootcamp Katie's 5-day Bootcamp surpassed excellence. I gained an immense amount of expertise that words cannot adequately express. Her remarkable presentation skills were truly astonishing, especially the way she elucidated the intricate process of creating a XiaoHongShu profile to ultimately attract and convert customers. Thank you once again, Katie! You are an absolute star!
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Arnold D.
Independent teacher
5/29/2023
2 thoughts on “FREE XiaoHongShu marketing bootcamp”
Juliet Rolls
Katie is a fabulous teacher and she has created a wonderful course. Her knowledge and experience are invaluable and I am grateful to have found her. Thank you, Katie!
Katie is a fabulous teacher and she has created a wonderful course. Her knowledge and experience are invaluable and I am grateful to have found her. Thank you, Katie!
Thank you so much for your wonderful feedback! I’m so glad you found the course helpful 🙂 ~Katie