Ready to join us?

Calling all independent online ESL teachers looking to find more, higher paying students on Chinese social media!
XiaoHongShu is a must-have app for marketing in China, with over 100 million monthly active users, the majority of whom are in “tier 1” cities – where parents have the spending power to pay good money for high quality classes for their kids.
Join us for a FREE XiaoHongShu marketing bootcamp, setting you up for success!
In this FREE bootcamp, you will learn how to…

Design your Chinese social media marketing funnel to attract new leads;
Set up and optimise your XiaoHongShu account;
Plan a powerful posting strategy to grow your audience;
Make your first post on XiaoHongShu;
Understand the algorithm to boost your success!
This bootcamp is for you if…

You KNOW you’re an awesome online teacher, teaching any subject and from any country, but struggle to reach new students.
You want to go independent to earn more per hour and have full control over your student base – escaping low-paying ESL platforms or restrictive marketplaces.
You are ready to put the work in to grow your student base authentically and sustainably.
Or…
You’re already an independent online ESL teacher with a small student base, but don’t know how to expand this further. How are other teachers doing it?
Meet your host…

Hi! I’m Katie from Abridge Academy. I’ve been teaching online since 2013 and co-founded a Chinese online ESL teaching program in 2020.
It’s been HARD WORK but I’ve learned all the tips and tricks you need to go independent and earn $50+/ hour teaching online.
I help teacherpreneurs like you develop the social media marketing strategies you need to get high-paying Chinese students for your classes!
Reviews from teachers like you…

					XiaoHongShu bootcamp It was really informative - I'm a bit challenged when it comes to social media and was reluctant at first, but I'm so glad I... read moreIt was really informative - I'm a bit challenged when it comes to social media and was reluctant at first, but I'm so glad I attended. You have helped me open the door to yet another opportunity to market myself. read less				
Sue K.
Independent teacher
12/02/2022

					XiaoHongShu bootcamp This bootcamp helped me understand XiaoHongShu and provided a step-by-step process to create quality posts. Just what this novice needed! Thank you, Katie, for all... read moreThis bootcamp helped me understand XiaoHongShu and provided a step-by-step process to create quality posts. Just what this novice needed! Thank you, Katie, for all of your hard work organizing this and your other courses! read less				
Jillian S.
Independent teacher
5/26/2023

					XiaoHongShu bootcamp I honestly don't think I could have gotten started without the XHS bootcamp! Katie walked us step-by-step through the process and gave so much good... read moreI honestly don't think I could have gotten started without the XHS bootcamp! Katie walked us step-by-step through the process and gave so much good information. I am excited to see where this will take my teaching business. I highly recommend taking the time to do and complete the bootcamp! read less				
Saida S.
Independent teacher
5/26/2023

					XiaoHongShu bootcamp Thank you so much for all the valuable info you shared with us! It is much appreciated.				
Francois-Pierre B.
Independent teacher
5/28/2023

					XiaoHongShu bootcamp Extremely useful, thanks a lot!				
Martin G.
Independent teacher
5/31/2023

					XiaoHongShu bootcamp Thank you for sharing this invaluable information for free. It really helps me to understand how the XHS app works.				
Ana J.
Independent teacher
10/05/2023

					XiaoHongShu bootcamp I started the bootcamp as a complete novice - I had heard of XiaoHongShu but had no idea how to get started! In just five... read moreI started the bootcamp as a complete novice - I had heard of XiaoHongShu but had no idea how to get started! In just five days I now have a much better understanding of 1)how it works 2)how to post 3)what to post 4)how to get a better reach with my posts. I have even created a post!  I haven't started my journey as an Independent teacher yet, but I now feel like it is much more attainable, because I need to market myself first in order to get clients, and this course has given me the knowledge. Katie's bootcamp is clear, informative and such a valuable free resource, with the benefit of a workbook to help implement what you learn. Thank you Katie for your time and effort, and fellow course members for a great boot camp.  read less				
Isobel M.
Independent teacher
5/26/2023

					XiaoHongShu bootcamp There are lots of paid courses on XHS out there, but nothing as good as this. Katie goes straight to the point and gives you... read moreThere are lots of paid courses on XHS out there, but nothing as good as this. Katie goes straight to the point and gives you the necessary info for you to take action and prepare to succeed! Katie’s extremely generous with her tips and explanations. She’s truly an inspiration 🤩 read less				
Nicole T.
Independent teacher
5/28/2023

					XiaoHongShu bootcamp As soon as I joined Abridge, Katie made me feel welcome and supported. The bootcamp was incredibly inspiring and I really felt as though I... read moreAs soon as I joined Abridge, Katie made me feel welcome and supported. The bootcamp was incredibly inspiring and I really felt as though I was working through a process which was leading me towards becoming a successful independent online teacher.The course was broken down into 3 webinars, each a comfortable 45 minutes in duration. The first session was called "Optimising your profile." Here we learned that XHS is a social ecommerce site rather than simply a social media site and that its activity is known as microblogging. We were given essential information as to the type of our audience and its mindset. We were then told how we can clearly present ourselves on the site in order to best appeal to our niche audiences.In session 2 we learned about "Posting and funnel strategy." We discussed the need for a purpose to our posts and the importance of building a relationship with our audience. We discussed different types of posts including value posts and inspiration posts and it was suggested that we plan a posting schedule.In the third session we were introduced to some "Algorithm secrets." We were reminded that this is a microblogging site not simply a social media site. We learned about the importance of engagement, shares and watch time and were prompted to think how we could achieve these metrics for our campaigns. It was impressed upon us how significant the first 24 hours of the life of a post is and we were shown how using the right hashtags can boost performance.Having known absolutely nothing about XiaoHongshu and precious little about social media marketing before this bootcamp, after just 3 x 45 minute sessions, I feel empowered. Entering into a somewhat overwhelming world of independent online teaching in a foreign market, this is exactly the kind of supporting environment I had hoped I could find. Thank you Abridge and thank you Katie. I'm looking forward to the journey! read less				
Alex S.
Independent teacher
12/04/2022

					XiaoHongShu bootcamp Great bootcamp, I learnt a lot of things. Just recently joined the Facebook group. I managed to log on to it and hope to find... read moreGreat bootcamp, I learnt a lot of things. Just recently joined the Facebook group. I managed to log on to it and hope to find students. The XiaoHongShu bootcamp was excellent. Keep up the good work! read less				
Erica G.
Independent teacher
12/10/2022

					XiaoHongShu marketing course This is a fantastic course with lots of useful information. I think it really helps to understand the algorithm before posting. There is lots of... read moreThis is a fantastic course with lots of useful information. I think it really helps to understand the algorithm before posting. There is lots of clear detail in the course with examples. I also love the ideas of what kind of things to post and advice on what to avoid doing.  I feel confident and ready to post and engage on XHS after completing the course, and will feel reassured that I can go back to look at parts of the course again if I need reminders. Thanks Katie, you are brilliant. read less				
Emma R.
Independent teacher
6/08/2023

					XiaoHongShu bootcamp This bootcamp was very detailed and helpful. It was obvious that Katie is passionate about helping us improve our success rate and reach the right... read moreThis bootcamp was very detailed and helpful. It was obvious that Katie is passionate about helping us improve our success rate and reach the right clients on XHS. Because of her bootcamp, I realized I was doing quite a few things wrong on the platform, such as using the hashtags with the most views, directly advertising in posts and on my profile, and inconsistently uploading content. Thanks to Katie, I know why this are bad ideas and will correct these errors immediately. I greatly appreciate all the hard work that was put into this bootcamp!! Thank you so much! read less				
Melody T.
Independent teacher
5/26/2023

					XiaoHongShu bootcamp I was able to squeeze this bootcamp into an extremely busy week. It was so helpful to have the replays available to do that. My... read moreI was able to squeeze this bootcamp into an extremely busy week. It was so helpful to have the replays available to do that. My favorite module was the first one on how to get your account set up well. I already had an account set up, and had already made one non-teaching related post for practice, but this gave some very useful tips. Thank you! read less				
Laura S.
Independent teacher
12/04/2022

					XiaoHongShu bootcamp This course was very informative and easy to understand. Katie walked me through the entire process of establishing a XiaoHongShu account as well as setting... read moreThis course was very informative and easy to understand. Katie walked me through the entire process of establishing a XiaoHongShu account as well as setting up my profile. Once set up, she guided me through things to post as well as how the app works.  Katie provides the demographics for the app as well so you know your audience.  Well worth taking this three part course! If thats not enough for you, she also offers additional services like translation and specific posts for you to share. read less				
Jeanenne K.
Independent teacher
12/04/2022

					XiaoHongShu bootcamp Thank you for this bootcamp! Very helpful, I learned a lot 🙂				
Reese R.
Independent teacher
5/26/2023

					XiaoHongShu bootcamp I found the content very informative - an excellent bootcamp! Lots of informative information, and written material with actual worksheets to assist (aka A Plan... read moreI found the content very informative - an excellent bootcamp! Lots of informative information, and written material with actual worksheets to assist (aka A Plan of Action). Strategies and ideas to organize your work more efficiently and accomplish your goals - really helped me to stay focused. Also what and how to post on XHS. Thank you! read less				
Susan W.
Independent teacher
5/27/2023

					XiaoHongShu bootcamp Really helpful and insightful - Thank you Katie				
Sarah C.
Independent teacher
9/01/2023

					XiaoHongShu bootcamp Katie has given the tools to any teacher to go independent! And not only teachers - if you are offering any kind of service or... read moreKatie has given the tools to any teacher to go independent! And not only teachers - if you are offering any kind of service or product, you can also use these webinars and learn a lot! Follow the set of very clear instructions on how to go about it and will be on your way to building your own business! Thanks, Katie 🙂 read less				
Vanja K.
Online ESL teacher
12/03/2022

					XiaoHongShu bootcamp This was my first time to be joining this webinar. I learned so many new strategies and techniques to be more efficient teacher. Thank you!				
Jessica Z.
Independent teacher
12/04/2022

					XiaoHongShu marketing course Excellent course!  Very informative and useful. I liked the format of using both videos and text to fully explain each section. Great!!				
Kat
Independent teacher
7/01/2022

					XiaoHongShu bootcamp I’ve learned from probably more than a dozen webinars about social engagement, but today is the first time that someone actually pointed out directly HOW... read moreI’ve learned from probably more than a dozen webinars about social engagement, but today is the first time that someone actually pointed out directly HOW the algorithm kicks all the things that you like back at you and WHY you should not engage in vanity-metrics-boosting strategies. I feel much more confident now! Thank you Katie! read less				
Nicole C.
Independent teacher
5/30/2023

					XiaoHongShu bootcamp Loved it! The XHS bootcamp was very useful and actionable. Easy to understand. Thank you!				
Maria M.
Independent teacher
9/28/2023

					XiaoHongShu bootcamp Love this  Thank you Katie! I was finally able to install this app yesterday. Your videos are very informative and... read moreLove this  Thank you Katie! I was finally able to install this app yesterday. Your videos are very informative and helpful 🙂 read less				
Nicole B.
Independent teacher
5/28/2023

					XiaoHongShu bootcamp The bootcamp has been extremely invaluable in learning the basics of how to get started on xiaohongshu. Katie has always been quick to answer questions... read moreThe bootcamp has been extremely invaluable in learning the basics of how to get started on xiaohongshu. Katie has always been quick to answer questions and give feedback in the facebook group to check your progress and to see if you have grasped the concepts. This course is well worth an investment of your time! read less				
Laura C.
Independent teacher
5/27/2023

					XiaoHongShu bootcamp Thank you for all your valuable advice. I really appreciate all you do for the teaching community!				
Celeste S.
Independent teacher
12/04/2022

					XiaoHongShu bootcamp Hello Katie:)Thank you for sharing informative, clear and interesting marketing information for independent teachers. I appreciate your time and key insights of the Chinese social... read moreHello Katie:)Thank you for sharing informative, clear and interesting marketing information for independent teachers. I appreciate your time and key insights of the Chinese social media. Thank you for building this network.Cheers! read less				
Nicole G.
Independent teacher
5/29/2023

					XiaoHongShu bootcamp Great course!				
Faheema A.
Independent teacher
8/28/2023

					Chinese Social Media Marketing Coaching I had a 1:1 with Katie and she is a wealth of knowledge. I had been using Wechat and Xiaohongshu and thought I knew it... read moreI had a 1:1 with Katie and she is a wealth of knowledge. I had been using Wechat and Xiaohongshu and thought I knew it all, but Katie helped me really understand how I could find more students and use marketing in China. Take advantage if you're wanting personalised support from the best! read less				
Jess P.
Independent teacher
8/27/2023

					XiaoHongShu bootcamp It's been inspiring and I've really enjoyed participating. Thanks Katie for your late-night teaching and the comprehensive replies! It's all been a great help and... read moreIt's been inspiring and I've really enjoyed participating. Thanks Katie for your late-night teaching and the comprehensive replies! It's all been a great help and I'm grateful for the bootcamp.  read less				
Nigel P.
Independent teacher
5/28/2023

					XiaoHongShu bootcamp Thanks for this very informative XiaoHongShu webinar! Katie explains the target market, algorithm, hashtag process in a way that is simple to understand even for... read moreThanks for this very informative XiaoHongShu webinar! Katie explains the target market, algorithm, hashtag process in a way that is simple to understand even for those who are 'technically challenged' like me. I now have a working XiaoHongShu profile and plan on taking the full XiaoHongShu marketing course to optimize my visibility so I can get even more students!!!  Thank you Katie!!! read less				
Melanie
Independent teacher
12/02/2022

					XiaoHongShu bootcamp The bootcamp was very informative and it helped me a lot - I'd particularly recommend it for those who are trying to start being an... read moreThe bootcamp was very informative and it helped me a lot - I'd particularly recommend it for those who are trying to start being an independent teacher. Thanks for helping, Ms. Katie!  read less				
Fhara H.
Independent teacher
12/04/2022

					XiaoHongShu bootcamp Thank you Katie for bring so gentle, patient and understanding. I felt supported and no question was ever “silly”. Being a non-techy person, posting regularly... read moreThank you Katie for bring so gentle, patient and understanding. I felt supported and no question was ever “silly”. Being a non-techy person, posting regularly on social media felt daunting to say the least. Posting to market yourself is a whole different ball game and needless to say, the mere thought terrified me. I am looking forward to trying out the posting  challenge next week - especially knowing you’re right there to help if I need you. The boot camp was well paced and extremely informative. I’m so glad I found you! read less				
Heather P.
Independent teacher
12/03/2022

					XiaoHongShu bootcamp Thank you so much Katie for this bootcamp. I really appreciate you!				
Stephanie C.
Independent teacher
5/28/2023

					XiaoHongShu bootcamp Great course. Lots of insights, and being broken down into separate days ment it was possible to absorb and implement that days suggestions. By the... read moreGreat course. Lots of insights, and being broken down into separate days ment it was possible to absorb and implement that days suggestions. By the end of the week I'd learnt enough to be actually posting effective posts. Nice having constructive feedback from others on the course in the dedicated Facebook group. read less				
Teresa D.
Independent teacher
5/28/2023

					XiaoHongShu bootcamp Thanks so much Katie - you are a very inspiring person and so helpful. The bootcamp has been great! It had so much useful information... read moreThanks so much Katie - you are a very inspiring person and so helpful. The bootcamp has been great! It had so much useful information and the workbook was particularly helpful for making notes. I definitely feel like I know what I'm doing now and can't wait to get started! read less				
Emma R.
Independent teacher
5/27/2023

					XiaoHongShu bootcamp Thank you Katie, this webinar was exactly what I was looking for! It was extremely informative and it gave me the confidence to navigate through Xiaohongshu!				
Gissele Z.
Independent teacher
12/04/2022

					XiaoHongShu bootcamp Such a fantastic bootcamp 10/10!! So much invaluable, practical information and useful insight over the past week. Having dipped my toes into XHS about 3... read moreSuch a fantastic bootcamp 10/10!! So much invaluable, practical information and useful insight over the past week. Having dipped my toes into XHS about 3 months ago, I now realise how little I'd actually understood about posting on this platform! I'm enormously grateful for Katie's expertise and straightforward, step-by-step approach to helping fellow teachers and newbies attract more students through this platform. Highly recommended. Wish I'd done this before!! read less				
Nikki R.
Independent teacher
5/27/2023

					XiaoHongShu bootcamp This was an amazing boot camp! I’ve taken a few workshops/boot camps about XHS and this one by far the best. Katie is incredibly helpful... read moreThis was an amazing boot camp! I’ve taken a few workshops/boot camps about XHS and this one by far the best. Katie is incredibly helpful and I have learned so much from her! I’m really excited to start posting on XHS again. Thanks, Katie!!! ☺️ read less				
Kristin C.
Independent teacher
5/29/2023

					XiaoHongShu bootcamp The Bootcamp was so informative. Katie shared so much information. I learned so much from Katie's step-by-step process to create quality posts. I highly recommend... read moreThe Bootcamp was so informative. Katie shared so much information. I learned so much from Katie's step-by-step process to create quality posts. I highly recommend this course to get your journey started as an independent teacher. read less				
Anna B.
Independent teacher
6/05/2023

					XiaoHongShu marketing course This was exactly what I have been looking for.....the "how to" do XHS.....so helpful. Thank you again for making it available. I especially appreciated the... read moreThis was exactly what I have been looking for.....the "how to" do XHS.....so helpful. Thank you again for making it available. I especially appreciated the logistics on how to create posts. Thank you! read less				
Teacher X.
Independent teacher
1/18/2023

					XiaoHongShu bootcamp Thanks Katie!! I've taken a few of your challenges - they are always so much fun and I always learn something new.				
Dayna H.
Independent teacher
5/28/2023

					XiaoHongShu bootcamp The bootcamp was very informative and really changed my frame of mind. Katie broke it down step-by-step on how to build a profile on XiaoHongshu.... read moreThe bootcamp was very informative and really changed my frame of mind. Katie broke it down step-by-step on how to build a profile on XiaoHongshu. I would recommend anyone to sign up for her bootcamps, as she goes in depth on what to do. Katie really knows the ins and outs of the Chinese market. For me personally, she dispelled my fears of advertising/posting on XiaoHongshu and I am excited to get started! read less				
Gale
Independent teacher
12/03/2022

					XiaoHongShu bootcamp Thanks for this bootcamp, Katie! This gave me lots of idea on what to upload or share. The modules and videos are easy to understand.				
Ash
Independent teacher
9/09/2023

					XiaoHongShu marketing course I loved the comprehensive XHS course since it covers everything you need to know about marketing on the platform. The menu translations from Chinese to... read moreI loved the comprehensive XHS course since it covers everything you need to know about marketing on the platform. The menu translations from Chinese to English were particularly helpful. read less				
David W.
Independent teacher
3/11/2023

					XiaoHongShu bootcamp I recently had the privilege of completing the Xiaohongshu bootcamp, and I couldn't be more grateful for the opportunity. I want to start by extending... read moreI recently had the privilege of completing the Xiaohongshu bootcamp, and I couldn't be more grateful for the opportunity. I want to start by extending my heartfelt thanks to Katie, who generously offered this course for free. In a world where people are charging exorbitant fees for similar bootcamps with little to offer, Katie's dedication to sharing knowledge is truly commendable.Katie's Xiaohongshu bootcamp exceeded all my expectations. It was a goldmine of valuable information, delivered in a straightforward and concise manner. From the moment I enrolled, it was evident that this course was meticulously crafted to empower learners with a comprehensive understanding of the Xiaohongshu platform.One of the standout features of this bootcamp was the clarity of instruction. Katie left no stone unturned, providing detailed guidance on every aspect of using Xiaohongshu. Her approach was refreshingly honest, making the learning experience not only informative but also enjoyable. She has a talent for simplifying complex concepts, making it easy for anyone, regardless of their prior experience, to grasp the intricacies of Xiaohongshu.Throughout the course, Katie addressed all the burning questions I had about using the app effectively. Her insights were invaluable, and I finished the bootcamp feeling confident and well-prepared to navigate Xiaohongshu as an independent teacher.Thank you, Katie, for your incredible generosity in sharing this knowledge – you've made a meaningful difference in my journey, and I'm sure countless others will feel the same way. read less				
David J.
Independent teacher
10/01/2023

					XiaoHongShu bootcamp Katie's 5-day Bootcamp surpassed excellence. I gained an immense amount of expertise that words cannot adequately express. Her remarkable presentation skills were truly astonishing, especially... read moreKatie's 5-day Bootcamp surpassed excellence. I gained an immense amount of expertise that words cannot adequately express. Her remarkable presentation skills were truly astonishing, especially the way she elucidated the intricate process of creating a XiaoHongShu profile to ultimately attract and convert customers. Thank you once again, Katie! You are an absolute star! read less				
Arnold D.
Independent teacher
5/29/2023