Important: As of January 2022, Douyin has now implemented a real-name-authentication system requiring all users to verify their identity via their Chinese ID card. Unlike other platforms, there is no option for international users to apply for verification using a passport instead. I am leaving in these lessons in the course for those of you who are Chinese nationals, but for everyone else I’d recommend taking these ideas and using on similar platforms such as Kuaishou (Douyin copycat, more popular in smaller cities in China), XiaoHongShu (Chinese Instagram) or TikTok (for non-Chinese students).
Are you an independent online ESL teacher hoping to teach students from China? Do you want to tap into the world’s largest online ESL market?
Douyin is China’s TikTok equivalent (literally the same app – they’re both owned by Bytedance), helping you find Chinese students through short-video based marketing.
Two thirds of Chinese social media users use Douyin, and it has over 600 million daily users in China alone. Compared to WeChat or other social media apps, Douyin has much more potential to “go viral” and reach a wider audience organically, since videos can be easily shared more publicly and there is a huge push by the app to recommend users more content.
You will learn how to…
Set up your Douyin account (note: Chinese ID card required);
Optimise your Douyin profile to better promote you as an expert in your subject;
Create short video content that harnesses the algorithm to reach your target students;
Easily produce and edit short videos using the Douyin editor.
This course is for you if you…
Want to earn more as an online teacher by finding your own students independently;
Have a Chinese ID card (required for registration on Douyin) or are willing to apply these ideas to similar apps such as Kuaishou;
Are willing to put yourself in front of the camera and have fun with short form video content;
Are ready to put in the work to advertise your independent teaching services.
Your tutor…
Hi! I’m Katie from Abridge Academy. In 2020, I co-founded an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.
I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013.
It’s been HARD WORK but I’ve learned all the tips and tricks you need to go independent and earn $50+/ hour teaching online.
I help teacherpreneurs like you develop the social media marketing strategies you need to get high-paying Chinese students for your classes!
Reviews from teachers like you…
Chinese Social Media Marketing Course This course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of the market and the expectations of my Chinese clients. It gave me excellent tools for communication, negotiation and marketing. I understand how to best position myself and communicate my value to my customers. There are invaluable insights here. It is very practical and I've used it as a ''handbook'', referring to the guides regularly. Thank you to Katie and the team, this has helped me immensely!
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Claire
Independent teacher
1/05/2022
Chinese Social Media Marketing Course Hi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. I am overall impressed with this course, as I feel it as helped me move in the right direction. After gaining knowledge about Douyin ( which I had never heard of) to deciding who my target audience really is and how to attract them. Furthermore, I now feel that working via a market place and gaining private clients is my short term plan but have more confidence thinking about the long term. Very informative course, thanks, KJ.
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KJ M.
Independent teacher
4/24/2022
Chinese Social Media Marketing Course I am currently working through the course. It's proving to be very helpful. I just completed the zoom part of the course which has a brilliant guide for Chinese students to help them set up zoom. It's very comprehensive - thank you Katie!
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Jemma
Independent teacher
3/17/2022
Receiving payments from China course Thank you Katie, very useful. I just went SOLO(^,^) and I'm from South Africa. I teach business English mainly to Italian students - now I've started with Chinese students and it's been great!
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Queen
Independent teacher
5/22/2022
Chinese Social Media Marketing Course So far so very very good… I am really loving the course and very happy with the price too!
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Andrea
1/14/2022
Chinese Social Media Marketing Course A very well priced and informative course! Katie does a great summary around the theme of teaching online into China. The added linguistic differences between Chinese and English are just the icing on the cake. I recommend it to every teacher, when they feel ready to learn more! A definite 5 /5 stars.
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Robin S.
Independent teacher
1/04/2022
Chinese Social Media Marketing Course Very helpful , thanks so much!
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Sarah T.
Independent teacher
3/30/2022
Chinese Social Media Marketing Course Amazing course. I had a lot of parents asking me for private lessons but the payment process had me scared. After getting everything set up (thanks to your videos) I wonder why I was even worried. Thank you!
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Mike
Independent teacher
12/22/2021
Chinese Social Media Marketing Course I’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me structure my offering going forward.
