Want to get your XiaoHongShu posts actually seen? Learn the strategies you need to master the algorithms (yes, plural!) today!
What is XiaoHongShu?
With over 100 million active users, XiaoHongShu (Little Red Book) is a China’s Instagram equivalent. It is a microblogging and social e-commerce platform popular with wealthier Chinese mothers interested in anything from education and parenting to luxury goods and travel.
Why is the algorithm important?
All social media platforms rely on algorithms to recommend content to their users. The concept is simple – if you like posts about European travel, the app will keep showing you more posts about European travel. Similarly, if you like posts about ESL learning strategies, the algorithm WANTS to show you more content like that.
Algorithms sound scary, but actually they are there to HELP us reach our target audience. This is actually in the app’s interest – as users who see more interesting content will spend more time on their app (so they make more revenue).
However, it can be difficult to train the algorithm to show your content to the right people. That’s what this mini course is all about – helping you really harness the algorithm to get more (actually paying) students.
In the Master the XiaoHongShu algorithm course, you will..
Understand how the algorithm actually ranks content;
Pick up insider tips and tricks to be successful more quickly;
Learn how to structure your content to boost engagement and reach;
Use real analytics data to understand your audience and ensure you reach the right people;
Put together a longer-term posting strategy for success.
This course is for you if…
You already have a XiaoHongShu account and understand the basics of posting;
You’ve started posting, but are struggling to reach actually paying students on XiaoHongShu;
You’re ready to put in the work to actually implementing this training.
Your tutor…
Hi! I’m Katie from Abridge Academy. In 2020, I co-founded an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.
I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013.
It’s been HARD WORK but I’ve learned all the tips and tricks you need to go independent and earn $50+/ hour teaching online.
I help teacherpreneurs like you develop the social media marketing strategies you need to get high-paying Chinese students for your classes!
Reviews from teachers like you…
Chinese Social Media Marketing Course Very helpful , thanks so much!
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Sarah T.
Independent teacher
3/30/2022
Chinese Social Media Marketing Course I’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me structure my offering going forward.
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Emma
Independent teacher
1/26/2022
Chinese Social Media Marketing Course So far so very very good… I am really loving the course and very happy with the price too!
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Andrea
1/14/2022
Chinese Social Media Marketing Course This course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of the market and the expectations of my Chinese clients. It gave me excellent tools for communication, negotiation and marketing. I understand how to best position myself and communicate my value to my customers. There are invaluable insights here. It is very practical and I've used it as a ''handbook'', referring to the guides regularly. Thank you to Katie and the team, this has helped me immensely!
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Claire
Independent teacher
1/05/2022
Chinese Social Media Marketing Course Amazing course. I had a lot of parents asking me for private lessons but the payment process had me scared. After getting everything set up (thanks to your videos) I wonder why I was even worried. Thank you!
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Mike
Independent teacher
12/22/2021
Chinese Social Media Marketing Course I am currently working through the course. It's proving to be very helpful. I just completed the zoom part of the course which has a brilliant guide for Chinese students to help them set up zoom. It's very comprehensive - thank you Katie!
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Jemma
Independent teacher
3/17/2022
Receiving payments from China course Thank you Katie, very useful. I just went SOLO(^,^) and I'm from South Africa. I teach business English mainly to Italian students - now I've started with Chinese students and it's been great!
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Queen
Independent teacher
5/22/2022
Chinese Social Media Marketing Course Hi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. I am overall impressed with this course, as I feel it as helped me move in the right direction. After gaining knowledge about Douyin ( which I had never heard of) to deciding who my target audience really is and how to attract them. Furthermore, I now feel that working via a market place and gaining private clients is my short term plan but have more confidence thinking about the long term. Very informative course, thanks, KJ.
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KJ M.
Independent teacher
4/24/2022
Chinese Social Media Marketing Course A very well priced and informative course! Katie does a great summary around the theme of teaching online into China. The added linguistic differences between Chinese and English are just the icing on the cake. I recommend it to every teacher, when they feel ready to learn more! A definite 5 /5 stars.
