Master the XiaoHongShu Algorithm

Only in the Chinese Social Media Mastery program

10+ step-by-step video courses to help you find your own independent students via Chinese social media!

Want to get your XiaoHongShu posts actually seen? Learn the strategies you need to master the algorithms (yes, plural!) today!

What is XiaoHongShu?

With over 100 million active users, XiaoHongShu (Little Red Book) is a China’s Instagram equivalent. It is a microblogging and social e-commerce platform popular with wealthier Chinese mothers interested in anything from education and parenting to luxury goods and travel.

Why is the algorithm important?

All social media platforms rely on algorithms to recommend content to their users. The concept is simple – if you like posts about European travel, the app will keep showing you more posts about European travel. Similarly, if you like posts about ESL learning strategies, the algorithm WANTS to show you more content like that.

Algorithms sound scary, but actually they are there to HELP us reach our target audience. This is actually in the app’s interest – as users who see more interesting content will spend more time on their app (so they make more revenue).

However, it can be difficult to train the algorithm to show your content to the right people. That’s what this mini course is all about – helping you really harness the algorithm to get more (actually paying) students.

In the Master the XiaoHongShu algorithm course, you will..

  • Understand how the algorithm actually ranks content;
  • Pick up insider tips and tricks to be successful more quickly;
  • Learn how to structure your content to boost engagement and reach;
  • Use real analytics data to understand your audience and ensure you reach the right people;
  • Put together a longer-term posting strategy for success.

This course is for you if…

  • You already have a XiaoHongShu account and understand the basics of posting;
  • You’ve started posting, but are struggling to reach actually paying students on XiaoHongShu;
  • You’re ready to put in the work to actually implementing this training.

Your tutor…

Hi! I’m Katie from Abridge Academy. In 2020, I co-founded an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.

I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013.

It’s been HARD WORK but I’ve learned all the tips and tricks you need to go independent and earn $50+/ hour teaching online.

I help teacherpreneurs like you develop the social media marketing strategies you need to get high-paying Chinese students for your classes!

Reviews from teachers like you…

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