Are you an online teacher making that jump to independent teaching, or looking to expand your reach within China?
In this course, you will learn how to advertise your online ESL classes to Chinese students using the social media app XiaoHongShu (Little Red Book).
We will cover:
- Optimising your XiaoHongShu profile;
- What and how to post;
- Creating your content marketing strategy;
- Optimising post titles, descriptions and hashtags;
- Promoting engagement and attracting more followers;
- Funnelling XiaoHongShu followers across to WeChat and converting them into paying customers.