Are you an online teacher making that jump to independent teaching, or looking to expand your reach within China?
This online course will teach you:
How to understand the Chinese market and parents’ expectations
How to set your price and create a powerful value proposition
How to promote yourself within China using tools such as WeChat, Douyin and XiaoHongShu
How to use online teaching platforms such as ClassIn, as well as free Zoom alternatives accessible within China
How to get paid by Chinese customers
Who am I?
My name is Katie, and I’ll be the lead tutor for this course.
For the past two years, I co-founded and have been the Education Director of an online ESL start-up based in mainland China. In this role, I have worked very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China, as well as taking responsibility for curriculum development, tutor training and recruitment.
I am a qualified teacher with experience teaching in the UK and China, as well as teaching online (both independently and with various platforms) for the past eight years. I also lived and studied in China previously and speak a high level of Mandarin.
Who else will be joining us?
I am delighted to welcome several of my colleagues and friends to share their insights and expertise with us during this course.
Kerry
TESOL mentor and primary school teacher in Hangzhou, China
Kei
Former marketing and program director at a Chinese online ESL company
Linlin
Chinese language and linguistics expert
Reviews from teachers like you
Teaching the Chinese ESL market course Hi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. ...read moreHi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. I am overall impressed with this course, as I feel it as helped me move in the right direction. After gaining knowledge about Douyin ( which I had never heard of) to deciding who my target audience really is and how to attract them. Furthermore, I now feel that working via a market place and gaining private clients is my short term plan but have more confidence thinking about the long term. Very informative course, thanks, KJ.read less
KJ M.
Independent teacher
4/24/2022
Teaching the Chinese ESL market course First of all, thank you Katie for a very well priced and informative course!Katie does a great summary around the theme of teaching online into...read moreFirst of all, thank you Katie for a very well priced and informative course!Katie does a great summary around the theme of teaching online into China using various apps such as: WeChat, Douyin, DingTalk, Zoom, Classin and VOOV. The added linguistic differences between Chinese and English are just the icing on the cake.I recommend it to every teacher, when they feel ready to learn more! I would rate this information, at this price, a definite 5 /5 stars.read less
Robin S.
Independent teacher
1/04/2022
Teaching the Chinese ESL market course This course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of...read moreThis course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of the market and the expectations of my Chinese clients. It gave me excellent tools for communication, negotiation and marketing. I understand how to best position myself and communicate my value to my customers. There are invaluable insights here. It is very practical and I've used it as a ''handbook'', referring to the guides regularly. Thank you to Katie and the team, this has helped me immensely!read less
Claire
Independent teacher
1/05/2022
Teaching the Chinese ESL market course I’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me...read moreI’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me structure my offering going forward. read less
Emma
Independent teacher
1/26/2022
Teaching the Chinese ESL market course Very helpful , thanks so much!
