Are you an independent online ESL teacher hoping to teach students from China? Do you want to tap into the world’s largest online ESL market?
China is the largest ESL market in the world and with the recent regulatory changes there is a huge potential for independent online ESL teachers to expand their businesses there.
In this course, you will learn how to advertise your online ESL classes to Chinese students using the social media app XiaoHongShu (Little Red Book).
What is XiaoHongShu?
With over 100 million active users, XiaoHongShu (Little Red Book) is a China’s Instagram equivalent. It is a microblogging and social e-commerce platform popular with wealthier Chinese mothers interested in anything from education and parenting to luxury goods and travel.
Whether you are just making those first steps from teaching with platforms like VIPkid to independent teaching, or you already have a solid base of independent students and years of experience behind you, this course is for you.
In this course, you will learn:
How to set up and optimise your XiaoHongShu profile;
Putting together a XiaoHongShu marketing strategy;
What and how to post on XiaoHongShu;
Understanding the XiaoHongShu algorithm and how to optimise your post titles, descriptions and hashtags;
How to engage authentically with other users on XiaoHongShu to increase reach;
Funnelling XiaoHongShu followers across to WeChat and converting into paying students.
Who am I?
My name is Katie, and I’ll be the lead tutor for this course.
For the past two years, I co-founded and have been the Education Director of an online ESL start-up based in mainland China. In this role, I have cooperated very closely with my Chinese colleagues, gaining a unique insight into the ESL industry in China and learning which marketing techniques actually work.
I am also a qualified teacher with experience teaching in the UK, Japan and China, as well as teaching online (both independently and with various platforms) since 2013. I also lived and studied in China previously and speak a high level of Mandarin.
Reviews from teachers like you
Teaching the Chinese ESL market course This course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of...read moreThis course is wonderful! It's practical, insightful, clear, and immediately beneficial! It has helped me transition into private teaching. I gained a clear understanding of the market and the expectations of my Chinese clients. It gave me excellent tools for communication, negotiation and marketing. I understand how to best position myself and communicate my value to my customers. There are invaluable insights here. It is very practical and I've used it as a ''handbook'', referring to the guides regularly. Thank you to Katie and the team, this has helped me immensely!read less
Claire
Independent teacher
1/05/2022
XiaoHongShu marketing course Excellent course! Very informative and useful. I liked the format of using both videos and text to fully explain each section. Great!!
Kat
Independent teacher
7/01/2022
Teaching the Chinese ESL market course Hi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. ...read moreHi Katie, what a brilliant course! I have completed a few of your online training modules, as well as a subscription to Abridge Academy. I am overall impressed with this course, as I feel it as helped me move in the right direction. After gaining knowledge about Douyin ( which I had never heard of) to deciding who my target audience really is and how to attract them. Furthermore, I now feel that working via a market place and gaining private clients is my short term plan but have more confidence thinking about the long term. Very informative course, thanks, KJ.read less
KJ M.
Independent teacher
4/24/2022
Receiving payments from China course Amazing course. I had a lot of parents asking me for private lessons but the payment process had me scared. After getting everything set up...read moreAmazing course. I had a lot of parents asking me for private lessons but the payment process had me scared. After getting everything set up (thanks to your videos) I wonder why I was even worried. Thank you! read less
Mike
Independent teacher
12/22/2021
Teaching the Chinese ESL market course I absolutely loved this marketing course. It was right to the point and easy to follow. I just downloaded the XHS app and I was...read moreI absolutely loved this marketing course. It was right to the point and easy to follow. I just downloaded the XHS app and I was lost. After this course, I feel confident, and I know I will be able to navigate the XHS app without confusion. I just made a decision to go solo about 3 weeks ago. I made all the social medias account needed for this entrepreneurship. I will be sharing this course, since it was so informative.read less
XiaoHongShu Marketing This is a wonderful course educating teachers about XHS-XiaoHongShu It is a super resource for those of us looking for information to begin teaching...read moreThis is a wonderful course educating teachers about XHS-XiaoHongShu It is a super resource for those of us looking for information to begin teaching private lessons in China. In combination with the WeChat marketing course, I feel prepared to tackle the challenge.Thank you!read less
Cheri B.
Independent teacher
9/12/2022
Teaching the Chinese ESL market course Thank you Katie, this is such an informative and valuable course for any ESL teacher! I’ve recently taken the leap into online teaching and your...read moreThank you Katie, this is such an informative and valuable course for any ESL teacher! I’ve recently taken the leap into online teaching and your course has given me the confidence with the business marketing side of things, on both XHS and WeChat!read less
Hayley T.
Independent teacher
9/11/2022
XiaoHongShu marketing course I loved the comprehensive XHS course since it covers everything you need to know about marketing on the platform. The menu translations from Chinese to...read moreI loved the comprehensive XHS course since it covers everything you need to know about marketing on the platform. The menu translations from Chinese to English were particularly helpful.read less
David W.
Independent teacher
3/11/2023
XiaoHongShu marketing course This was exactly what I have been looking for.....the "how to" do XHS.....so helpful. Thank you again for making it available. I especially appreciated the...read moreThis was exactly what I have been looking for.....the "how to" do XHS.....so helpful. Thank you again for making it available. I especially appreciated the logistics on how to create posts. Thank you!read less
Teacher X.
Independent teacher
1/18/2023
Teaching the Chinese ESL market course I am currently working through the course ‘teaching the Chinese ESL market’. It's proving to be very helpful. I just completed the zoom part of...read moreI am currently working through the course ‘teaching the Chinese ESL market’. It's proving to be very helpful. I just completed the zoom part of the course which has a brilliant guide for Chinese students to help them set up zoom. It's very comprehensive - thank you Katie!read less
Jemma
Independent teacher
3/17/2022
XiaoHongShu marketing course This is a fantastic course with lots of useful information. I think it really helps to understand the algorithm before posting. There is lots of...read moreThis is a fantastic course with lots of useful information. I think it really helps to understand the algorithm before posting. There is lots of clear detail in the course with examples. I also love the ideas of what kind of things to post and advice on what to avoid doing. I feel confident and ready to post and engage on XHS after completing the course, and will feel reassured that I can go back to look at parts of the course again if I need reminders. Thanks Katie, you are brilliant.read less
Emma R.
Independent teacher
6/08/2023
Teaching the Chinese ESL market course I’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me...read moreI’ve been teaching online in China for nearly three years, and the insight from the Chinese parents and teachers is fab. It’s really helped me structure my offering going forward. read less
Emma
Independent teacher
1/26/2022
Teaching the Chinese ESL market course First of all, thank you Katie for a very well priced and informative course!Katie does a great summary around the theme of teaching online into...read moreFirst of all, thank you Katie for a very well priced and informative course!Katie does a great summary around the theme of teaching online into China using various apps such as: WeChat, Douyin, DingTalk, Zoom, Classin and VOOV. The added linguistic differences between Chinese and English are just the icing on the cake.I recommend it to every teacher, when they feel ready to learn more! I would rate this information, at this price, a definite 5 /5 stars.read less
Robin S.
Independent teacher
1/04/2022
Teaching the Chinese ESL market course Very helpful , thanks so much!
Sarah T.
Independent teacher
3/30/2022
Receiving payments from China course Thank you Katie, very useful. I just went SOLO(^,^) and I'm from South Africa. I teach business English mainly to Italian students - now I've...read moreThank you Katie, very useful. I just went SOLO(^,^) and I'm from South Africa. I teach business English mainly to Italian students - now I've started with Chinese students and it's been great! read less
Queen
Independent teacher
5/22/2022
Teaching the Chinese ESL market course So far so very very good… I am really loving the course and very happy with the price too!
